Highly detailed outlines are an excellent way to decide what to focus on in the content... and what to avoid. It’s also the perfect time to list the references we’ll be using for the article.  Then once the outlines are approved, it’s time to write the content. 

So, there’s a website I like to show clients. When you go to this website they have a link on the nav bar called “references”. When you click on it, you’re not greeted with 5 testimonials. Or 10 testimonials. Not even 50. You’re greeted with hundreds and hundreds of testimonials!

So pause and consider segment by segment... or your message will suffer. If you want to make a BIG ROI on Facebook, it’s all about content. And it’s about matching that content to your market. Once you’ve done that, then it’s time to amplify it.

Today I am going to tell you about “The 3 Down Rule”.  We have a client who targets high-ranking executives - CEOs, Presidents and the like.   Right now, his outreach is entirely tailored towards them. And that’s all that he thinks he needs to do.  But he’s wrong. 

It may not be the best USP because we still aim for one per audience. And this spreads us a little thin because we aren’t focused on one focal point. However, his metrics can support this hybrid version. And having a hybrid USP is better than none at all.

It’s never been this easy to do your own PR. And If you’re wondering how to do it, check out this story. It can be this easy...

It’s the dream… Build a high converting funnel and then drive lots of traffic to it with paid ads.  I’ve seen this many times. Made it happen heaps of times, too.  But should YOU do it?

With your content, I advise that you amplify and distribute it as much as you can. This is the only way to generate thousands of leads from content (if you’re not Gary V or Grant Cardone).

You need to have segments based on a range of factors. Age, income, industry, business size, and more can help to distinguish who you’re talking to.

If you do email marketing, you know it’s getting tougher to get ROI. It largely has to do with the low rate of opened emails. How do you fight against this? Up your game! And one way to up your game is to up your subject lines. Here are some killer subject lines:

Nothing is as powerful than being able to show the results you get for people.  And in a podcast context, interviewing students is a GREAT idea. It’s also a GREAT time saver.

Ads allow you to create micro-communities out of your audiences. You can select those who interact with you the most and advertise to them. This can work wonders for conversions.