But here’s the thing: I know it’s close to the mark because it’s what the audience is searching for! And more than that, if I go to Amazon I see NOBODY has written on the subject. So there’s a big, fat gap in the market.

Does the cash flow in your business suck? If it does, listen up. Sure, you’ve got options like debt financing and equity financing. Those are fine if you want a quick injection of cash that will probably cost you later. But there might be a better way… and that is have your clients inject the cash you need! That’s one of our clients did…

I have a client who’s sold 32,768 books in just 120 days.  Without PR or a book publisher.  Yep, they’ve done it all their own.  How? By doing 5 things: 

They know that their content doesn’t have to be absolutely perfect before they publish. They just get the content done, get it up to a good standard, and then get it out there. In design, they’re not spending hours of their time contemplating colours and fonts. In tech, there are gaps in the funnel but it’s working “good enough” for now.  This liberates them to execute FAST.

When it comes to picking keywords for an SEO campaign, there are two broad categories to think about. (I can already hear the SEO guys out there telling me there’s more than that. But stick with me here as I’m covering the basics here). Those two categories are:

The key here is that the answers have to be general enough to bridge between the different markets in your list. From there, you create content with the aim of engaging the entire list. Then, you can start to segment based on the analytics that come through for the content.

Stories engage people and pull them into the manuscript.  That’s why we show our clients this framework and ask them about any case studies that they can provide. We then use those case studies to build out the chapters of their books. Here’s the brilliant thing about this framework…

When you create a conversion event, you’re asking your audience to take an action. That could be opting into a report or registering for a webinar.  Just don’t waste the piece. Don’t put it to one side after seeing how successful it is. You’ve caught lightning in a bottle here. There’s something about this content that your audience loves. Amplify it using ads.

Buckle that down and you’ll start generating leads. Once you’ve got that machine running at full capacity, you can start looking into other markets. Just don’t spread yourself too thin before you have your machine in place for your core audience. If you do, you may find yourself struggling to get clients.

The simple truth is this… Not every social platform offers you equal opportunity. There are some that will work better for your niche than others. So, let’s say that you’re posting to a couple of platforms right now. You need to decide which of those platforms will become your priority. I have a few ways for you to do that. 

Let’s call 20 posts per month the absolute minimum.  If you’re doing anything less than that, you may as well not bother. The reason you want to post at least 20 pieces is that it allows you to see which pieces of content get traction.

I’d recommend getting a VA to help you to build those connections. You could use a software package, such as Meet Leonard. However, LinkedIn’s cracked down on those recently, so using software comes with some risks. Either way, you need to build out your list of first-level connections who are in your target market.

As you know, every start-up needs to have a budget. Every company needs a budget. But, ironically, whilst start ups need budgets the most they’re often the ones that don’t have them! Anyway, here’s my point…

When it comes to cold emails, being pithy and hitting a hot button is key. Follow those golden rules above and you will be safe.  When it comes to emails to your inhouse list though, you can stretch your legs. You can go deeper with your content.

Right now, there’s a gap in our client’s market that he can fill with a book of his own. If you’re a first mover in a niche, you also have the chance to establish yourself as an authority before anybody else. A book may be the best way to do it.

But my clients decided to buck that trend. Their content marketing, media buying - and quality they bring to the table means they can ask for money upfront. Yep, upfront. And that’s transformed their cashflow.  So, here’s my question. Which of these four things could you implement in your business today?

When you’re selling a big-ticket item, you’re going to have an audience that’s broken up into two segments. You’re going to have the people who know that they want what you have to offer. For them, it’s a case of getting them to choose YOUR offer. But the second segment is the people who don’t even know that they want what you have to offer.

We have a client that we do a ton of content for.  That client has a YouTube channel where they run interviews related to the commodities market, mostly focusing on silver. That channel’s grown big enough to where they can think about monetising it. So, they want to start pulling some advertisers in. That’s where I stepped in and offered some advice.

What do you do to get referrals? He told me he doesn’t do anything. He just provides quality work, which encourages clients to give him referrals. WOW! Talk about opportunity! With the right strategy, he could get double and triple the number of clients. Here’s what I told him to do…

Real salespeople look at their calls in bigger batches - dozens, at least. When I was selling door to door, we look at batches of hundreds! That’s because great salespeople they know their average conversion rates and their average dollar sale. To them, a single sales call doesn’t matter.